What are Meta Tags and Alt tags?
Meta tags define as a section of HTML code in a webpage that search engine spiders scan and analyse to assess the page’s relevance for a given query. Originally very important in SEO, meta tags have declined somewhat in SEO importance, with the keywords meta tag being considered virtually redundant.
Alt tags refers to alternative text that displays in place of an image on a Web page. Alt text is used by text-only browsers and visually impaired users.
Major search engines rely on the information in your meta tags to determine your ranking. This is the means by which search engines understand what’s on a given web page. SEO professionals drive a steady flow of targeted traffic towards your site by choosing the proper keywords, selecting the best, and using it to create the perfect and balanced meta title, meta keywords, meta description, and ALT tags for your site.
Read more – Meta and Alt Tags.
Black Hat: Link Farming
So what is link farm?
and why it is considered as a Black Hat technique??
Link farming based on webopedia is the process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.
Read more -> Black Hat: Link Farming.
